Top 3 reasons to try live shopping
Live shopping is back and it’s bigger and better than ever. You may have heard of it, you might even be familiar, but maybe you’re not sure if it’s right for you. As live show experts, we’re here to tell you exactly why live shopping is worth a shot.
1. The Next Big Thing
In 2019 live shopping generated $60 billion in the U.S. alone. This form of e-commerce isn’t some new and risky experiment, it’s already taken off across the globe. Top brands such as Clinique, La Mer, and Bobbi Brown Cosmetics reported a 60% increase over their first quarter partially due to consumer engagement on live streaming.
Taobao, one of the biggest e-commerce sites in the world, reported live shopping helped their online vendors achieve over 100 billion Yuan in sales in 2018.
These companies are not outliers. Brands of all sizes have seen significant growth thanks to joining live shopping platforms. No e-commerce business should risk missing out.
2. It’s easy
A common misconception about live streaming is that it’s much harder than social shopping. Some sellers believe the easier option is to just set up an Instagram or Facebook shop. After all, live shows seem like a lot of work. You need a nice camera, an engaging personality, a big social media presence, and a tech-savvy team to pull it off, right?
Live shows are actually much easier to pull off than other forms of social shopping.
For example, while Instagram Shop requires you to have your products listed on a website you can prove is you own (Etsy doesn’t count!), all LiveShelf requires is at least one product, a cell phone and a PayPal account. That’s it.
Part of the appeal of live shows is the seller’s personality. No fancy camera or expensive equipment is needed – people like the homey atmosphere of a phone stream. You don’t need anything but passion for your products.
Customers get to sit back, relax, and watch you strut your stuff!
3. The Live Team
The popularity of platforms such as Twitch, YouTube, and Mixer show millions of consumers already participate in live content. The transition of the social retail industry to live shows is a natural progression and bridging of the gap between offline and online retail.
One great benefit of LiveShelf is that we’re here to help with every step of the transition. We know live shows can seem daunting and we make sure that the process is as smooth as possible.
If you’re looking for the next move for your brand, all the numbers point to live shopping. The only question is, are you ready to be a part of the future of e-commerce?